Digital Marketing

1. Independently manage, optimize and scale Google Ads, Meta Ads and LinkedIn Ads campaigns for optimal ROI.
2. Analyze campaign performance across all group brands and platforms, using tools like Google Analytics for actionable insights.
3. Monitor competitors’ digital campaigns on key platforms to identify trends and opportunities.
4. Conceptualize and execute engaging online activities, such as polls, live sessions and content series, to drive brand interaction and customer engagement.
5. Coordinate with creative agencies to ensure timely delivery of high-quality assets and creatives.
6. Track daily campaign metrics and prepare insightful performance reports to inform optimizations and strategic decisions.
7. Develop and schedule social media content calendars tailored to automotive promotions, events and customer journeys on Instagram and LinkedIn.
8. Conduct A/B testing on ad creatives, copy and landing pages to refine performance and boost conversion rates.
9. Support basic SEO efforts for dealership websites and landing pages to improve organic visibility for vehicle searches.
10. Collaborate with all team members to align digital campaigns with lead generation goals, such as test drive bookings and inquiries.

Important note: If a candidate exists before completing the tenure, they shall not be eligible for any compensation or letter of experience and recommendation.