E-commerce Executive

STAG ICONIC is a 100-year-old sports equipment brand founded in 1922 by Lala Arjan Das Kohli and is a global leader in table tennis, serving over 195 countries. The brand is known for seamlessly blending traditional craftsmanship with modern technology to deliver high-quality products. A pioneer in innovation, STAG ICONIC introduced India’s first roll-out tables in 1982 and remains the only Indian brand with ITTF approval. With a 108,000 sq. ft. ISO 9001:2015-certified manufacturing facility and a team of over 300 professionals, the company is committed to delivering high-performance sports equipment and empowering athletes worldwide.

We are seeking a highly motivated and results-driven E-commerce Executive to join our growing team. This role involves managing and optimizing day-to-day operations across online sales channels and contributing to the overall digital growth strategy.

Key Responsibilities:

1. Platform Management:

1. Manage and update product listings, descriptions, images, and digital content across e-commerce platforms (website and marketplaces)
2. Ensure accurate pricing, inventory levels, and product availability
3. Monitor website functionality and user experience, and troubleshoot issues
4. Implement new features or platform updates as required

2. Sales & Marketing:

1. Develop and implement strategies to drive traffic, improve conversion rates, and achieve sales targets
2. Execute and track digital marketing campaigns (SEO, SEM, email, social media)
3. Plan and implement promotional campaigns, discounts, and offers
4. Conduct market research and competitor analysis

3. Order Fulfilment & Customer Service:

1. Oversee order processing, fulfilment, and shipping logistics
2. Coordinate with internal teams and external partners (warehouses, logistics)
3. Monitor order accuracy and resolve fulfilment or delivery issues
4. Support customer query resolution, complaints, and returns

4. Data Analysis & Reporting:

1. Track and analyze key e-commerce KPIs (conversion rate, AOV, traffic, CAC, CLV)
2. Generate performance reports and actionable insights
3. Use tools like Google Analytics to understand customer behaviour

5. Content Optimization:

1. Optimize product and website content for SEO
2. Ensure content is current, relevant, and engaging

6. Collaboration:

1. Work with cross-functional teams (marketing, sales, IT, design, customer service)
2. Stay updated on industry trends and e-commerce best practices

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